Emma brings over 20 years of experience in the technology industry, having worked with vendors and channel partners across a range of roles. Her career has included developing channel strategies and managing strategic partnerships, giving her a strong understanding of how businesses can build relationships that support long-term growth.

She works with organisations to strengthen the foundations of their business, helping them clarify their propositions and identify opportunities to improve performance. She has particular experience in understanding target markets and developing messaging that resonates with customers.

Emma also brings considerable practical expertise in CRM systems and commercial operations. She helps businesses improve how they manage sales processes and use customer data, introducing automation where it can make a meaningful difference. Her work enables teams to gain better visibility of their performance and make more informed decisions.

As a Master Strengthscope Practitioner, Emma understands the importance of people in delivering business change. She works with individuals and teams to identify their strengths and understand what motivates them, helping them apply those insights to improve their effectiveness and confidence.

Emma believes that lasting business improvement comes from understanding how an organisation operates and recognising the people behind it. Her approach reflects her experience of helping businesses work more effectively, while supporting the individuals responsible for making change happen.