Charlotte brings more than 20 years' experience in marketing, helping businesses develop strategies that translate into effective campaigns. Much of her career has been spent working within the technology industry, including with global vendors, resellers and managed service providers. The breadth of her marketing knowledge means she can bring the same skills to organisations across other sectors.

Her strength lies in developing go-to-market strategies that help businesses build awareness and generate commercial opportunities. With a strong understanding of how marketing supports sales, she knows how to position products and services effectively. Her background also includes channel and partner marketing, particularly where campaigns need to reach customers through third-party organisations.

Charlotte is equally comfortable overseeing the delivery of marketing campaigns. She works with creative and digital specialists to turn plans into effective activity, ensuring that performance can be measured and improvements made along the way.

She has also built and managed outsourced marketing functions, providing businesses with marketing leadership without the overhead of a full in-house team. This allows her to take responsibility for marketing delivery or support existing teams with specialist resources where needed.

She believes that good marketing requires more than a well-written strategy. For Charlotte, the real value lies in turning ideas into effective campaigns that deliver meaningful results for your business.